via Paul Flahan on YouTube
We've listed 9 steps, below, that go through the submission process. Each one references images. Each step is also covered in the above video.
Select the appropriate Code Signing Identity and the appropriate Provisioning Profile:
Ensure scheme is set to Archive.
Step Select Product -> Archive
Validate build with Organizer by selecting the Validate button.
Submit build to iTunes App Store with Organizer
Return to iTunes Connect (http://itunesconnect.apple.com).
Attach your build to your app by selecting the "+" sign. There may be a delay of up to 10 minutes before your uploaded build will be available.
Hit Save and Submit. Apple requires you to answer three questions regarding export compliance, content rights and advertising identification. Each provides a description and should correspond to your particular app. In this example, we answered "No" to each.
Submitting Your App to the Store https://developer.apple.com/library/ios/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html